How lateral power is transformating energy and the entire world

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“The Third Industrial Revolution” by Jeremy Rifkin is an invitation to understand the current economic transition and how the lateral power is transforming energy and the world.

In 2011 the renowned sociologist, economist, writer, orator, political advisor and activist Jeremy Rifkin, published one of his last works called “The Third Industrial Revolution”, where he created his approach that explains in detail his particular vision economic era we live and who is to come.

During the time the author points out vehemently economic change that is generated when three factors converge: la_tercera_revolucin_industrial

  1. The comunications.
  2. New energy sources that drive the economy
  3. innovative effective transport.

In fact if we look for example the second industrial revolution in the United States emerged in the time when centralized electricity arises, telephone, radio and television, and cheap oil from Texas. Henry Ford put everyone on the road. This situation lasted until July 2008 when a barrel of oil reached the historic 147USD.

The challenge is simple: these companies are not competitive when the barrel is below 40USD. Therefore, Rifkin tells us that we have reached the end of the industrial revolution fósiles.s fossil energies.

Undoubtedly, what you want with this elaborate research is inviting global companies to more fully understand the process of change and transition that we are beginning to walk towards adaptability and projection of what comes from now on.


Rifkin bases freshen the story?

It is important to remember that in the First Industrial Revolution, which occurred in the nineteenth century went from the steam power still applied in the XXI century. Over time, and organically, several phases which are perhaps not very noticeable in the minds of many, namely consolidated: it began with the printing steamed rolls, subsequently evolved which was called rotary printing and linotype that provided a growth rate of result and allowed considerably lower production costs.

The added value left this first organic rebellion was that through the impressions of newspapers, magazines and books encourage literacy mass in America and Europe; which allowed us to overturn social growth. Ie communication, energy, transport.

Meanwhile, in the Second Industrial Revolution, a century later – specifically in the XX – is advanced internal combustion engine with oil to the total electrical communication. What benefits left us? For many, starting because the electrification of manufacturing were allowed to open the way to the era of mass production of goods made. The biggest achievement for us to understand us, we globalizáramos, and to see the extent of progress after such revolutions. For example: one of the innovations of this period was the car, which extensively modified the lifestyle of the whole society.

Now Jeremy Rifkin, based on his experience in economics, indicates that we are currently passing of renewable energy to the concentration of known and necessary for all today, Internet. This, calls the Third Industrial Revolution. It makes sense if we see how we depend on this tool and all current experiences revolve around a virtual reality and social recognition which is not necessarily where we belong.


Theories or realities?

When we asked in the way that Jeremy Rifkin observes in his mind this step indicates quite rightly – in his view – that sees hundreds of millions of people causing their own energy in their homes, offices and / or factories, collaborating with others and / or companies which literally called the “Internet of energy”. If we give the analysis a little courage, it is perhaps the same way they currently generate and share information online. A more specific example might be the use of Wi-Fi, email or social networks.

In his book “The Third Industrial Revolution” the author describes how the five pillars of this process will create thousands of businesses and millions of jobs over time, leading to an essential reorganization of human relations. What could provide a solution to both economic and moral and social imbalance as a result of her current world crisis.

What does this mean? That from a hierarchical point of view will be passed to a process of lateral power that will impact and change the way we currently know of doing business, to stimulate government relations, education that will give our children and / or grandchildren and participation in the social life as citizens of an environment. These five pillars are:

  1. The shift to renewable energies;
  2. The transformation of the building stock of every continent into micro-power plants to collect renewable energy of the place;
  3. The implementation of hydrogen and other storage technologies in every building and throughout the infrastructure to store intermittent energies;
  4. The use of Internet technology to transform the power grid of every continent into an “Internet of Energy” which acts like the Internet (millions of buildings generate a small amount of renewable energy at the local level, in place, and owners can sell green electricity surplus back to the network and share it with your neighbors);
  5. The transition of the transport fleet to electric vehicles where owners can purchase electricity on a network of intelligent and interactive energy even shared.

Today, many cities of the European Union, USA, China, and Kazakhstan who are trying to implement the concept of the third industrial revolution in their economies. So Rifkin should not be so distant from its projection.

The question is, we are ready for that change now? Can we deal with it quickly without being left behind? It is what we need to advance globalized? Do we destroy or achieve further learn from the mistakes of other processes?


If you want to read also my post about Zero marginal cost society, please follow this link.

And here’s an interesting video:

And a recent interview published in 2016.