Questions: an entrepreneur superpower.

Maieutical applied to the generation of new business models.

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Asking questions is one of the super powers within the reach of every entrepreneur.

For me, an entrepreneur is an adventurer who travels in search of opportunities walking a path of high uncertainty and facing great risks. It is a person willing to have fun doing what he does, he enjoys creating different solutions, smiling when he discovers limits (technology, knowledge, and people) because he knows that the pace the border of the possible and the impossible will find unknown questions that create the future of technology and society.

lorbada_12_g30As an adventurer, you have to go beyond the obvious: it’s not about what you know but you do not know everything. This is not to learn answers but to create new questions, to create the right questions.

It is paradoxical that although we are born with the ability to not stop asking, then, at school and at work, we are trained not to stop responding. However, the magic occurs only in the territory of the questions.
And this is not new, Socrates called maieutics, Greek for “giving birth”, and defined as the technique to create knowledge through questions. No matter the methodology or tool innovation in which you think (Lean StartUp, Customer Development, Design Thinking, Business Model Generation, etc.) that if we apply mayeutics, then we will realize that everything we had at the beginning were assumptions and validate our work goes through asking questions, extraordinary, ordinary, obvious, curious questions, to inquire, to question, to explore, to discover … Entrepreneurs “give birth” ingenious and innovative solutions.

As an entrepreneur, if you want to find innovative solutions on the border between the possible and the impossible, train every day to become an entrepreneur-questioner.

I propose the following steps:

  1. Ask yourself. What you do, what you are, how you want to be and what you want to achieve, on the ethics of what you do, about your real motivation and passion. Ask yourself why. And ask yourself what you want to learn.
  2. Ask your network of acquaintances, friends, family, and people who are within your reach. Ask them what they do, for their problems, their concerns, the occult and the unknown. I was curious and try to listen more to understand better.
  3. Ask books, publications, Google. Asked if others have already asked and the answer or if you can find synergies and expand the questioner team.
  4. Ask with polite impudence and daring those who have identified as potential stakeholders and even renowned experts (Internet opens the door, use it) probably will not respond. Or if.
  5. Ask outside your office, on the street, potential customers, to passersby.
  6. And then returns to the first point, but first ask yourself if you learned that you were looking for and if you’re asking the questions as you would have them do unto you the.

Entrepreneurship is about questioning. Without intelligent and appropriate questions, questions at the right time and the right people, no questions asked, there would be entrepreneurs.

Become an entrepreneur-questioner! Asking questions is a super power to create the future of society and technology. And as a great power, comes great responsibility. Use it until you find out all the answers.